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Online Video Advertising Gains Momentum

At this year's Search Engine Strategies conference, August 7-10 in San Jose, CA, a session was held called "Online Video Advertising," which revealed marketers increasing interest in using video on the internet to market their products and services. The number of search engines users with broadband access grows every day, making the use of multimedia advertising, as a way to gain a web visitor's attention, highly efficient.

Panelists discussed the value of creating an online advertising video, particularly targeting teens and young adults, calling them the video (or "V") generation. Online videos are created with bold images, intense soundtracks and a fast-paced arrangement of clips to capture and engage a generation that is used to getting information immediately and easily. Panelists also refer to this generation as the ADD generation and express the need for advertisers to keep their advertisements short yet explosive as to turn these young viewers into dedicated customers.

The discussion reviewed some powerful online videos and highlighted what they believe will be the latest trends in multimedia advertising. Clips of videos that fuse two different brands together are becoming a trend that panelists only see as growing-melding two different brands into a fast-paced advertisement that does double the work to create dedicated customers to two separate brands.

The trends also show that online video advertising is occurring on the organic pages and that programs, like Adsense, that do have video capabilities are rarely using this feature. This only highlights a company's need to invest in an organic search engine marketing program. Furthermore, advertiser's can turn to Dynamic Digital Advertising to kill two birds with one stone. DDA is a professional web site design and development company that excels in creating engaging videos that can be viewed over the Internet. Through the combined efforts of our copywriters who create the effective keyword-driven content that is the goal of any organic search engine optimization program as well as the creation of compelling video advertisements by our expert videographers, advertisers can stay up-to-date on the latest trends and capture the intended audience they are targeting.

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Magic Layers™ are a DDA developed technology that provides our clients and website visitors with easy access to up-to-date information on the most recent statistics, ideas, and controversies occurring in digital advertising.

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