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E-Marketing Will Replace Traditional Methods This Upcoming Holiday Season

'Tis the season to be merry.about non-traditional methods of advertising, that is. Recent studies show that retail marketers will be turning away from print and online ads for the holiday season. Instead, they will focus on email marketing as well as search engine marketing in hopes of increasing their profits.

According to a study done by WebTrends, Inc., email marketing is the number one activity for gaining success during the holidays. Search engine marketing was ranked second on that list. Finishing off in third place was search engine optimization.

Email marketers will tailor their audiences by focusing on their website visitors' intents and demands. In addition, they will shy away from price-based promotions and free-shipping promotions. Expect to see less room devoted to featured sale items and gift idea areas since 18% of retailers are choosing not to have site features this year.

Studies show that nearly 80% of retailers focus on establishing customer loyalty via emails. In the future, retailers are hoping to create a database aimed towards customers, using click-based information. This will hopefully gain a more target-driven audience for retailers during the winter shopping season.


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CUSTOM WEBSITE DESIGN AND DEVELOPMENT

Dynamic Digital Advertising, a custom website design company, often incorporates 3D models into e-commerce websites as well as corporate websites. Because DDA is also a search engine optimization company and search engine marketing firm, Dynamic Digital Advertising has an intrinsic understanding of how 3D models can be incorporated to enhance the user’s experience without detracting from search engine rankings. Armed with a proprietary professional website development process, DDA is able to create the type of website that earns maximum search engine rankings and that impresses every visitor.
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Dynamic Digital Advertising does more than generate high-end 3D models: as a full-service advertising agency, Dynamic Digital Advertising can create just about any type of print or web-based media to help clients launch more successful ad campaigns. A client gets the image for the medium of his or her choosing; Dynamic Digital Advertising, after all, does have one of the most expansive and diverse graphic design service offerings in the United States. From show-stealing trade show displays to eye-catching web graphic designs, Dynamic Digital Advertising can help you grow your business today.
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