Recognizing the positive effects of advertising via the Internet, Microsoft Corporation is now focusing its efforts on increasing its online ads. The software company will start displaying ads for products, ranging from online business services to software to video games. With this new strategy, Microsoft hopes that in three years its ad sales will quadruple.
Today, Yahoo and Google leave Microsoft behind in the Internet search ad market. In 2005, Microsoft brought in $1.39 billion while Yahoo raked in $4.59 billion dollars in ad revenue. Google, led the pack, with a whopping $6.07 billion in ad sales.
Last May, Microsoft bought Massive Inc. as a way to sell ads on their video games. In addition, both Bank of America Corp. and Dell, Inc. focus on advertising the new Microsoft Office Live Internet service. On top of that, MSN Soapbox video and the Zune music player will be displaying Microsoft ads.
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