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A Glance at Successful Trade Show Display Trends

The focal point of trade show displays no longer seems to revolve around explaining why one company's product is better than another company's similar product. As a result, pitching a product or demo is no longer as imperative a priority for many companies. Instead, today's most important trade show display trend seems to focus on how strong of an impression is left on an attendee or potential customer.

The amount of careful planning that goes into creating a trade show display will determine how successful a company's exhibit is in capturing an attendee's attention. One trend that seems to elicit a larger audience is the incorporation of interactive media. Interactivity forces potential customers to become engaged in a company's product, which allows the attendee to have a memorable experience. It is important to note that a display should avoid overwhelming a potential customer, but instead should be inviting yet informative.

A third successful trend deals with the materials used for your display's backdrop. Your company should try to incorporate the use of fabric or high-quality banners. Fabric, unlike metal or wood, is trendy enough to make your display distinct but won't be a nuisance in regards to weight and bulk. Banners are easy to set up and just as easy to remove. It is important to think about durability when having banners made to ensure that they may be used over and over again.

Lighting is an effective trend that most vendors fail to think about. Custom lighting can create just about any mood you want it to for your display. Your company may wish to place a small spotlight on a particular product or two. This contrast in lighting is a sure way to draw attention from passersby.

Dynamic Digital Advertising, Philadelphia's leading web design and advertising company, provides a wide array of trade show display services. From trade show videos to table covers to banners, our team of exceptional web designers and technicians, graphic artists, and writers collaborate to produce show displays that are effective yet creative.

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Magic Layers™ are a DDA developed technology that provides our clients and website visitors with easy access to up-to-date information on the most recent statistics, ideas, and controversies occurring in digital advertising.

What’s New in 3D Modeling Today?
3D modeling reflects just how far technology has advanced. Recently, many companies have been turning towards 3D modeling as a means to achieve faster and more cost-effective results. For instance, many companies use this type of solid modeling as a way to depict digital prototypes of products and buildings for potential clients. Dynamic Digital Advertising, a professional web design and advertising company located in Bucks County, PA, creates computer-generated images that ensure your company or product is seen in the best light possible. MORE »

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