3d Modeling for Print Advertising, Websites and Virtual Reality  by Dynamic Digital Advertising in Philadelphia, Pennsylvania, New Jersey and Delaware

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Hot Yahoo Got a Facelift

When Yahoo! Inc. embarked on a massive redesign of its front page last year, just about every department at the company suddenly had an opinion. As expected, conflict arose. While Sales would want to place ads front and center, Yahoo's Mail department would dispute this idea by explaining how that could potentially cannibalize their business. To avoid design by committee, Yahoo deferred almost every decision to an impartial judge: data generated by users' clicks.

The Face Begins to Wrinkle
The Yahoo front page causes a ripple effect throughout Yahoo and is a very important driver of revenue for the company. As such, getting the home page right is crucial for a portal like Yahoo, especially since the company's advertising revenue has been slowing. Consequently, Yahoo made a commitment to improving the usability on the front page in an effort to drive business.

The Procedure
Throughout the redesign, the company used a blend of focus groups, one-on-one interviews, test pages, and data mining. From this, it was revealed that what people said they wanted, wasn't what they actually clicked on. For example, in focus groups, users consistently said they wanted serious world news, but when Yahoo studied users' clicks, world news got little attention while pages on pop culture were among the most heavily trafficked.

The Final Result
Mixed messages led to important insights, and, in the end, Yahoo kept world news prominent on the front page because users felt secure knowing that it's easily accessible, even if they don't often click on it. Eye-catching placement also went to entertainment, but was balanced with other areas of interest such as finance. But perhaps the best feature of the redesign was the Personal Assistant, which lets users hover their pointers over icons to see preview boxes of content such as email.

The Maintenance

Although Yahoo's front-page redesign is finished, the testing is not. In fact, testing at Yahoo is part of their DNA and there is always test running. The company is devoted to continual improvement for the best user experience possible as well as the greatest revenue gain.

Dynamic Digital Advertising (DDA) is a professional custom website design and development company offering a 14-step development process to clients from all industry segments. Equipped with creative minds, fast fingertips, and the latest technology, we take pride in our diverse and exciting custom website designs. At DDA, we understand the process Yahoo went through to develop a new front-page design. In fact, we have been utilizing this user-based approach for many of our clients. We invite you to browse our website and learn more about our services and see what sets apart.



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Dynamic Digital Advertising, a custom website design company, often incorporates 3D models into e-commerce websites as well as corporate websites. Because DDA is also a search engine optimization company and search engine marketing firm, Dynamic Digital Advertising has an intrinsic understanding of how 3D models can be incorporated to enhance the user’s experience without detracting from search engine rankings. Armed with a proprietary professional website development process, DDA is able to create the type of website that earns maximum search engine rankings and that impresses every visitor.
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Dynamic Digital Advertising does more than generate high-end 3D models: as a full-service advertising agency, Dynamic Digital Advertising can create just about any type of print or web-based media to help clients launch more successful ad campaigns. A client gets the image for the medium of his or her choosing; Dynamic Digital Advertising, after all, does have one of the most expansive and diverse graphic design service offerings in the United States. From show-stealing trade show displays to eye-catching web graphic designs, Dynamic Digital Advertising can help you grow your business today.
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