Medical Consumer Information Portals - Overview
Now more than ever before, patients are eager to learn all that’s available to treat their condition and improve the quality of their lives. Consequently, whereas once direct-to-consumer medical marketing wasn’t considered a viable practice, it has now become a critical element, demanding resources and a significant portion of a marketing budget. A cost-effective way to share educational and/or promotional information with patients is through a consumer information portal designed and developed by DDA Medical.
In one web-based system, you can provide patients with access to information on available healthcare services; detailed data on procedures so patients know what to expect before, during, and after a procedure; tools for scheduling appointments and asking questions; animations that feature a new drug treatment and its effects on the human body; video demonstrations on the proper use of a medical device; and so much more. With DDA Medical, your marketing need determines the integrated components of your consumer information portal. Giving patients such information through an easy-to-use portal will help them find a physician they feel comfortable with and provide them with the best treatment available on the market.
Medical Consumer Information Portals - In-depth
Now more than ever before, patients are eager to learn all that’s available to treat their condition and improve their health and the quality of their lives. Consequently, whereas once direct-to-consumer medical marketing wasn’t considered a viable practice, it has now become a critical element, demanding a significant portion of a medical marketing budget. A cost-effective way to share educational and/or promotional information with patients is through an online consumer information portal designed and developed by DDA Medical, a medical marketing and advertising company with innovative and comprehensive services. Not only can we design the health website portal’s graphic user interface (GUI) for an attractive look and intuitive navigation, but we can work with you to develop all of the static components and/or interactive tools contained therein. With our experience and expertise, your medical consumer information portal will become the definitive online resource for a given disease or condition, or specialized therapeutic area of medicine.
DDA Medical can build your Consumer Information Portal to include any or all of the following:
- Articles of interest and FDA consumer updates
- Online news TV
- Medical health checks, tests, and games
- Lists of current clinical trials
- Webcasts, blogs, forums, and message boards
- Slideshows and video presentations
- User reviews and specialized search tools
- Quizzes, calculators, and self-assessment tools
In one web-based system, you can provide patients with access to information on available healthcare services; detailed data on procedures so patients know what to expect before, during, and after a procedure; tools for scheduling appointments and asking questions; animations that feature a new drug treatment and its effects on the human body; video demonstrations on the proper use of a medical device; and so much more. With DDA Medical, your marketing need determines the integrated components of your consumer information portal. Giving consumers such information through an easy-to-use portal will help them find a physician they feel comfortable with, stay informed on health-related issues, and ultimately provide them with the best treatment available on the market. In addition, DDA Medical can apply custom programming services to develop a backend for your portal, allowing you to update content on an ongoing basis so that the web portal stays current, and enabling you to track the traffic and navigation so that you know what’s effective and what’s not in order to plan for future enhancements.
