Doing What Others Say Can't Be Done,™ Since 1994
 

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Oculus Pentacam Interactive Video

 

Video synched with PowerPoint makes for an effective learning format.


Eye care is a challenging aspect of medical practice, and the field of optometry often requires surgeries that can mean the difference between perfect vision and blindness. New advances in technology are being developed to address this high level of risk, changing the process of certain procedures. Surgeons need to be updated as to new methods and continue to learn all they can regarding life-changing conditions, procedures, and technologies to ensure a positive outcome. The introduction of Pentacam technology is a good example. Touted as “the next wave in comprehensive eye scanner technology,” The Pentacam was a new tool that changed the way surgeons performed cataract and refractive surgery. Bryn Mawr Communications needed to create an instructional format for surgeons to learn more about the Pentacam-- its background, benefits, and how it’s used in both procedures. The format had to go beyond text descriptions and static images of the surgical procedures. To gain and hold attention and increase retention of the information, surgeons would need real life information to demonstrate what the Pentacam could offer them and their patients.


DDA Medical created a method for viewers to take control of the information. Videos of real cataract and refractive surgeries were compiled, as well as accounts of how the Pentacam is used in complicated procedures. Detailed demonstrations provided step-by- step instruction show how the Pentacam is used to overcome complications in challenging surgeries. Physicians were better able to see how colleagues handled difficult circumstances, giving them a frame of reference for future surgeries. DDA integrated this video material into an interactive experience by incorporating them into a PowerPoint presentation. A video presentation menu allows viewers to easily navigate from video to video. When a video is selected, it plays in a large screen next to a PowerPoint slide with supporting text. Viewers control the presentation by pausing and resuming the video, accessing the information at their convenience. The final product resulted in an effective demonstration of innovative technology for the treatment of cataracts and refractive surgery.