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The Shore Point Radiation Oncology Center was going to be featured in an article and wanted to ensure that it had a website to refer readers to in advance of the publication. This website would also serve as a good place for referred patients to learn more about their facilities. DDA's graphic designers developed a visual aesthetic for the site that would help reassure those who sought after the most technologically advanced and specialized forms of cancer treatments in a relaxing atmosphere. An online form was custom programmed by DDA to help users request consultations, while DDA's copywriters generated content for the site that communicated the Center’s methods, experience, and above all commitment to helping patients become cancer-free.