Stern Urology Digital Medical Illustrations
DDA Medical designed these custom illustrations for a brochure promoting the use of laparoscopic surgery for the treatment of various urologic ailments. While the DDA developed copy stresses the minimally invasive nature of this procedure, the illustrations strengthen the brochure's impact with side-by-side comparisons of laparoscopic incisions versus traditional invasive surgeries. The illustrations map incision points for three laparoscopic procedures: prostatectomy, nephrectomy, and sacral colpopexy.
DDA designed a brochure promoting the use of laparoscopic surgery for the treatment of various urologic ailments. Custom illustrations are presented side-by-side to compare laparoscopic incisions with traditional invasive surgeries. Copy was developed to stress the minimally invasive nature of the laparoscopic procedure. The illustrations map incision points for three different procedures: prostatectomy, nephrectomy, and sacral colpopexy.
