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Effective Banner Advertisements from DDA SEM™

If you’ve surfed the web, you’ve seen a banner advertisement. They can be found at the top or along the side of many websites, and have become a crucial marketing and advertising technique for many businesses. But while banner ads can be bright, flashy, and even animated with sound, they won’t be effective unless they are part of a strong campaign, such as those designed by search engine marketing (SEM) specialists at Dynamic Digital Advertising (DDA SEM).

Pinpointing Your Banner Ads

Your banner ads can be colorful, flashy, animated, and eye-catching, but if they are on the wrong sites, then they are reaching the wrong viewers. Banner ads are best linked to certain keywords and websites, so that users see ads related to the content of the page they are visiting. Advertisers then pay a fee to the content provider every time a user clicks on the ad.

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Augmented reality is poised to transform how we learn and interact with the world around us. With the recent development of augmented reality platforms for Apple and Android mobile devices (smartphones, tablets, and eyewear), design and development of custom AR mobile applications is within reach to more organizations than ever before. Augmented reality takes the view around a mobile device’s camera and adds custom graphics, animations, and text to augment the view with additional information that responds to the surrounding environment. Graphics, animations, and other information is presented within context of the real-world view. Augmented reality is thus positioned to be a perfect training tool, capable of providing sequential direction for the manipulation of real objects in real-time, while offering additional information for deeper insights. Augmented reality can also be used to recognize people and objects, which can be used to access relevant medical records, treatment plans, or more. Augmented reality grants most of the benefits of live, one-on-one experiential training to mobile applications, and can thus be used to broaden the reach of training programs while keeping demand on human resources minimal. Contact DDA today to learn how augmented reality can benefit your organization.

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