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Trust Dynamic Digital Advertising’s
Expertise to Guide Your Company.
Is your website’s design for disseminating
information or for tracking new customers?
Do you need to develop a website to
generate new business-to-business leads,
or to find new retailers or distributors? To
express a point of view to an exclusive
group, a highly targeted group, or a broad
audience? To keep visitors
for longer periods
of time, to test market a product, to create
an email
list, to gather opinions, or to
provide entertainment?
DDA Helps You Discern Your
Website’s
Goals
Many companies, including some custom
website design
agencies, assume that a
website is just an online brochure. At
Dynamic
Digital Advertising, a pioneer web site
design and development company, we know that
websites are more because they serve
multiple layers of purposes both today and tomorrow. Effective website
development is about asking the right questions to build those multiple
layers of goals that increase a website’s shelf life and scalability.
Because no two businesses ever have the same goals, every corporate
website must be unique—customized precisely to a business’s
needs.
Since 1994, Dynamic Digital Advertising’s
expertise has helped clients to answer these questions and then formulate
and set website goals in marketing and promotion. Website goal setting
is the beginning of a process that propels online businesses to the
top of major search engines and provides visitors with easy access to
information, state of the art usability, world class design, and an
effortless navigation experience.
Dynamic Digital Advertising uses a team approach
to ask the right questions, understand the needs of the client, and
build websites that accomplish many goals simultaneously. By employing
a cohesive team of fifteen people who are highly trained in all facets
of website construction, DDA utilizes a broad range of expertises to
determine your website’s primary and secondary goals and maximize
the overall positive impact on your business.
Dynamic Digital Advertising is unusual in that its
clients run the gamut, from small mom and pop operations to multibillion
dollar corporations. This provides DDA the opportunity to see the path
that companies take in dealing with the digital marketplace. DDA has
identified six areas that all companies will ultimately undertake if
they are to compete successfully online for a long period of time.
The Six Areas of Website
Goal Setting:
Strategic
Planning allows customers to focus on the "big picture"
of their company’s marketing strategy. Internet marketing strategies
and practices that are created then adapted through sound research for
the digital age assure business success online.
Corporate
Identity is the persona that a company presents across a variety
of media. A well-conceived and properly implemented corporate identity
is distinctive, easily understood, and consistent from logo to print
to broadcast to Internet. The website is the most effective marketing
tool ever devised and therefore has the potential to impact the corporate
identity in both very positive and negative ways.
Advertising
and Marketing combines the ability to present great advertising
that is consistent with corporate identity, strategic marketing, and
digital technologies to deliver custom-tailored messages to individuals
seeking information and solutions at exactly the time when they need
them most. DDA understands the complexity, difficulty, and opportunities
of Marketing in the 21st Century™.
Product
Launch and Promotion connects great product with high visibility,
perfect timing, and immediate message delivery. The Internet is unequaled
in its ability to publicize, promote, and present new product.
Lead
Generation identifies and presents your business to clients and
customers who want to buy your business’s services and products.
A well-constructed, highly-optimized, properly organized website will
generate targeted traffic consistently and cost-effectively.
Improved ROI
through communication and productivity enhancements has tremendous potential
to improve your ROI. DDA's digital technology can shorten sales cycles,
improve customer satisfaction, and build customer loyalty, resulting
in significant improvement in your ROI ratios.
Dynamic Digital Advertising’s expertise in
each of these areas allows companies to accurately identify, understand,
and implement their short- and long-term goals. It is Dynamic Digital
Advertising's mission to give companies reality-based information that
takes the mystery out of Marketing
in the 21st Century™.
Since, 1994, Dynamic Digital Advertising has pioneered
effective online marketing through comprehensive website goal setting
that allows the careful planning and construction of an online business
that fits a company’s needs. As a professional custom website
design company, Dynamic Digital Advertising serves clients regionally
in Pennsylvania, Delaware, New Jersey, and New York as well as across
the United States. No matter where clients are from, DDA has the cutting
edge technology that allows clients to interact and plan with DDA’s
experienced staff members. Rely on DDA to listen to your needs and to
work with you to set achievable goals that will launch your business
to top of the major search engines like Google, Yahoo, and MSN.
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