Since 1994, Dynamic Digital Advertising
(DDA) has been leading companies in
the industry of professional custom
website design and website development
from our greater Philadelphia area
location. DDA is proud to serve a broad
spectrum of clients nationally and locally
in Pennsylvania, New Jersey, New York,
As with everything Dynamic Digital Advertising does,
process is critical. Functional Implementation is a critical phase in
the custom website design and website development process because this
is the phase where the communication tools, productivity enhancements,
and technical infrastructure of the website plan becomes reality.
Implementation takes the Functional Plan to the next level for seamless
website design and website development.
Website implementation builds what has been prioritized in the Functional
Plan. The client, in conjunction with Dynamic Digital Advertising,
makes strategic decisions on what parts of the functional plan to include
in phase one website development. Website marketing and management priorities,
ROI productivity enhancements, and budget considerations all constitute
the basis for how these strategic decisions are made. Future parts of
the functional plan are addressed in phase one implementation so that
later additions and enhancements are integrated seamlessly.
Website Functional Implementation
Builds Your Online Business From the Ground Up.
Functional implementation in the construction of an online business
is similar to the construction of a brick-and-mortar building, such
as a house. Both require a designer to carefully devise a well-structured
architecture. The designer may be able to envision past the basic foundation
of the house and see colors, additions, sheds, and swimming pools, or
other decorations. However, the designer must first build a house that
has rooms that are logically laid out with the proper pipes and wiring
running through for heat and electricity. If the house lacks a solid
foundation, or is poorly constructed, no one can comfortably live there.
At the same time, a website with a confusing layout or with a poorly-implemented
functional plan will be a compromised utility and will have degraded
marketing capabilities. A proper functional plan and implementation
ensures that a website meets immediate and future needs required for
success in the online realm.
DDA’s company of professional custom website
designers and developers work as a team so the website architecture
and design, programming, and content development is consistent with
the functional plan implementation. While the programming can be done
in modules, the connectivity to legacy systems and current business
systems must be viewed as a whole.
Every piece developed from the functional plan needs
to be independently tested for stability, scalability, and usability,
then integrated with the other pieces, and tested for problems or inconsistencies.
Dynamic Digital Advertising tests on a diverse set of computer platforms
of various ages, operating systems, and browsers for the best possible
universality and compatibility.
DDA’s Functional Implementation is not only
seamless, but efficient. The experience of our staff knows what it takes
to makes websites aesthetically-pleasing, functional, user-friendly,
and informative for employees, prospects, and customers.