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Dynamic Digital Advertising was founded
in 1994
as one of the first website
developing companies in the nation to
combine search engine optimization
with professional custom website design,
marketing, and promotion. Serving local
areas in Philadelphia, Pennsylvania, New
Jersey, Delaware, and New York, DDA
understands that for a website to market
and promote effectively,
it must be search engine
optimized for a targeted audience through effective
and extensive keyword research.
Keyword research focuses the search engine optimized
content development of your business’s website and earns high search engine rankings on the major search engines like Google, Yahoo,
and MSN. DDA-designed optimized websites help turn searchers into visitors
who become customers. Keyword Research services at Dynamic Digital Advertising
requires an understanding of what keyword phrases best reflect your
business's products or services, who is searching for your business’s
products or services, and why they are searching a particular set of
search terms or phrases.
Keyword research is
critical to the success of
an online business.
Major search engines like Google, Yahoo, and MSN receive queries from
searchers and return the most relevant matches for that particular keyword.
The major search engines' entire reason for being and reputation is
based upon accurate and relevant search results. Keyword research is
critical to understanding the marketplace and developing websites that
mirror search pattern reality. If your online business is not on the
first page of the returned results for the terms on which your product
or service is actually being searched then you are losing a large portion
of your potential customers.
Traditionally, website designers and developers
have ignored keyword targeted research entirely or have treated web
content optimization as an entity segregated from custom website design,
development, marketing, and promotion. But without the what,
the who, and the why
that is provided by keyword research, the entire website development
process is in jeopardy of being irrelevant and ineffectual. A website's
appearance, no matter how well executed, cannot compensate for a poorly
researched and improperly targeted website.
What are the keyword
phrases that will work best for your business?
The answer to this question seems fairly simple. For example, a teddy
bear manufacturer in Philadelphia will not use a phrase such as ‘paragliding.’
But should this manufacturer use ‘bear’ or ‘stuffed
bear’ or ‘plush bear?’ Dynamic Digital Advertising's
Internet marketing specialists provide your online business with more
than ‘good keywords,’ DDA provides search engine-optimized
phrases that are highly-searched by large numbers of people around the
world.
Who is searching for
your business’ products or services?
Who is the targeted audience of the teddy bear manufacturer? If the
manufacturer is trying to sell products to children and their parents,
they do not want keywords such as ‘fragile antique teddy bear’
or ‘rabid killer grizzly bear’ but words such as ‘toy
bear’ or ‘cuddly plush bear.’ Dynamic Digital Advertising
works with you to target your potential customers in both phrase selection
and generation of keyword-rich content development that matches search
patterns and presents your product to the right searcher.
Why are people searching
your online business’ selected keywords?
Search engine keywords can be used for multiple purposes. A searcher,
for example, may be more interested in selling his own teddy bear rather
than purchasing one from the manufacturer. Or perhaps they’re
looking for the history of teddy bears or how to manufacture their own
teddy bear. How do you know that a highly-searched phrase will generate
the right business for you?
On your own, you probably don’t know. Dynamic
Digital Advertising, on the other hand, provides a skilled and experienced
team of researchers and web optimization content developers. They work
together with the latest technology and optimization software to make
sure that you have more than the most highly-searched terms. DDA makes
sure that you have the most relevant phrases that will succeed in bringing
your business to the top of the search engines and more business to
your website.
Rely on Dynamic Digital Advertising to find the
keyword phrases that make the designs of online businesses profitable,
successful, highly-ranked by the search engines, and consistently visited
by the targeted audience.
For over a decade, Dynamic Digital Advertising has
been a pioneering company in the field of website design, development
and construction with search engine marketing and website promotion
and marketing. DDA also specializes in multimedia
website, corporate website,
e-commerce website design, digital
photography, 3D modeling,
virtual reality, marketing
& branding, and much more to comprise Marketing
in the 21st Century™.
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