To rank on the first pages of major
engines like Google, Yahoo, and MSN,
you're website must be highly optimized.
Everything from page content size, to
composition, to download time, to website
architecture, to links, to keywords, and
more is recognized by the search
engines, analyzed, and ranked
Website optimization by
Dynamic Digital Advertising (DDA)
more website traffic and is
one factor that improves visitor
Since 1994, DDA has been a leading
design company in
building optimized websites for a broad
range of clients
from our greater
Philadelphia area location. The skill and
of our degreed staff allows us
to serve all companies from small mom-and-pop
operations to high-end corporations nationally as well as locally in
Pennsylvania, New Jersey, New York, and Delaware.
DDA's Optimized Custom
Website Design and Development Process Builds in Organic Search Engine
In the conventional website design process, website optimization is
retrofitted after launch and not integrated into the website design
and website development process, or not implemented at all. Unlike conventional
website design companies, Dynamic Digital Advertising utilizes a holistic
approach to the web development process that marries client input with
the extensive experience of DDA’s expert search engine technicians.
Just as optimization is essential to the success
of a website, experience is essential to the success of optimization.
Effective website optimization requires a fundamental understanding
of the possible criteria that search engines use to return the hierarchy
of results. Search engines alter their criteria to avoid websites that
employ spam or trickery for artificially high search engine rankings.
As the technology of search engines advances, DDA is constantly evolving
to maintain top rankings for our clients.
Few, if any, facilities teach the subject of search
engine optimization. Even if website designers and developers were able
to gain this information, it is only through trial and error on-the-job
experience that they are able to fully understand optimization techniques.
Dynamic Digital Advertising’s technicians average more than 5
years of experience in high-end optimization in the real world school
of online marketing.
DDA’s professional website designers and programmers
also build in high-level optimization methodologies throughout DDA's
integrated custom website design and development process. Website optimization
is utilized in menu strategies, website architecture, content, alternative
text, keywords, cross-linking, coding, and more. Prior to launch our
technicians go through a platform review, adding a layer of optimization
to the website’s structure page by page.
Benefits of Pre-launch
Dynamic Digital Advertising’s Pre-launch Optimization assures
clients that the platform will achieve the highest initial rankings
possible on the major search engines like Yahoo, Google, and MSN. Our
clients are assured that the platform is as open and well presented
as possible at launch for indexing and ranking by the major search engines.
With DDA, websites are recognized by the search engines faster, ranked
higher, and are more robust platforms for future search engine ranking