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Dynamic Digital Advertising (DDA) is a
professional custom website design
company located in the greater
metropolitan area of Philadelphia. Since
1994, DDA has been designing,
developing, and launching user-friendly
and intuitive online businesses for a
broad range of industries from small
mom-and-pop shops to large
corporations nationally and locally in
Pennsylvania, New Jersey, New York,
and Delaware.
To
Be Sure™ Website Usability Analysis
was developed by Dynamic
Digital
Advertising to provide high-end, expert
examination at cost
effective prices for
companies of all sizes. To Be Sure™ was
first
introduced in 2000, before people
had a clear understanding of what
website
usability testing really meant. Even then DDA knew
this program
would be incredibly useful when consistently integrated into the design
and development process.
What is Website Usability
Analysis?
Dynamic Digital Advertising’s To Be Sure™ Website Usability
Analysis helps refine navigation, user-experience, promotion, and involves
everything from user movement reports, to user surveys, to expert observation,
to focus groups, to site navigation analysis, to site design appearance
and functionality. Simply put, DDA’s To Be Sure™ program
comprises three levels of website usability testing: Bronze, Silver,
and Gold.
- DDA website
architects and designers review then pinpoint weaknesses, blockages,
and inconsistencies in the navigation, architecture, and presentation
that inhibit intuitive usability.
- A series
of individual testers are given strategic assignments for surveying
the site. Times and issues that correspond with the assignment are
recorded.
- A focus
group is videotaped for discussion and feedback. In this stage, DDA
must understand the user profile as well as that profile’s range,
and then test that range to determine how effective, user-friendly,
consistent, and intuitive the website will be at launch.
Advantages of Website Usability
Testing
Too often, visitors are disappointed by websites and return to the first
page results of major search engines to continue hunting for a site
that provides them with what they are searching for. Dynamic Digital
Advertising integrates information in manageable modules at a pace visitors
can control. Multiple levels of information allow the inquisitive to
dig deeper and the less curious to retrieve everything they need in
a timely fashion.
DDA’s optimization technicians make every
effort to propel your online business to the first pages of major search
engines such as Google, Yahoo, and MSN. However, high ranking is not
enough. To achieve success, visitors must be able to navigate the site
easily, absorb the information quickly, and come to the conclusion the
company desires. For this reason, testing is critical. As a leading
professional custom website design company, DDA’s To Be Sure™
Website Usability Analysis program provides concrete data to reduce
problem areas, eliminate inconsistencies, and improve the site for the
optimal usability.
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