|
Dynamic Digital Advertising (DDA) implements conversion goal strategies tracked by metric analysis to achieve longer visitor times for website visitor conversion.
Since 1994, DDA has been leading the way for companies
in the field of professional custom website design and website development.
As a full-service advertising company in the greater Philadelphia area,
DDA serves customers nationally and locally in Pennsylvania, New Jersey,
New York, and Delaware.
For website visitor conversion to be successful
it is important to understand how people will arrive at the website,
what their first impressions will be, and how they are likely to navigate
the website. DDA website developers and designers establish goal pages
and conversion mechanisms to track their physical travel through the
website. When consumers shop in a brick-and-mortar business they will
most often go to the right and navigate counterclockwise. Companies
pay for optimal eye-level shelf space and highly visible displays to
increase their sales in retail stores. Dynamic Digital Advertising is
a professional company that applies the same concept to custom website
design and development. Just as companies pay for the optimal shelf
space in a store, online business may pay for the optimal sponsored
ads on the returned pages of Google, Yahoo, and MSN. Although optimal
shelf space is shown to increase profitability, sponsored ads, however,
are not as effective as organic websites.
DDA employs the most advanced software to track
all exits and entrances on every page so clients can understand how
their visitors are navigating the website, what percentage of visitors
get to a certain page, where they drop out and where they take the required,
desired action. Dynamic Digital Advertising’s visitor conversion
strategies create theoretical visitor pathways, goal pages, and conversion
mechanisms. DDA’s metrics analysis helps the client understand
the strengths and weaknesses of those goals and mechanisms, then ultimately
refines and perfects them as goal strategies are achieved. Additional
layers of goals are added and tracked just like building a brick-and-mortar
business. DDA helps clients build very real, physical, interactive,
powerful businesses online.
Why use DDA’s Website Visitor
Conversion for website design and website development?
Dynamic Digital Advertising believes in getting
visitors to a client’s website, providing them with the right
impression and information, and implementing a strategy to turn visitors
into customers. Similar to direct-mail pieces where there is a call
to action, online businesses need a specified structure and defined
goals to not only measure the success and reap the benefits of the website,
but to establish strategies for long-term growth. A viable strategy
may be to have a series of conversion or call-to-action pages to increase
profitability. DDA builds websites that are much more than online brochure;
our designers and developers construct websites that get visitors to
respond then convert to customers, patients, or clients.
From selecting a channel on satellite television
to buying product at stores of their choice anywhere in the world, today’s
consumers have more options and more control over their lives than they
ever have had before. For this reason, the commercial industry or the
business-to-business experience has shifted. DDA gets visitors to find
websites on their own and to have an individualized experience, and
our conversion strategies encourage them to initiate contact at their
discretion. In today’s reality, simply displaying messages to
consumers is not enough. When messages are conveyed approximately 17,000
times a day, they get lost in the mix of the daily grind. At Dynamic
Digital Advertising, we provide visitors with straightforward solutions
the moment they enter a website. Once their attention is gained, they
are more likely to respond and become your customer. In this sense,
control is shared between the business and the consumer and serves the
interest of both.
The world of marketing is shifting.
Make your mark with DDA’s website
visitor conversion strategies.
And experience
successful website marketing and promotion.
|
