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The Pay Per Click Reality
Overview, What is Pay Per Click Advertising?
Pay Per Click Management Services
Limiting Your Market: What You Don't Know About
Search Patterns
Pay Per Click Bid Management Software
Pay Per Click Cost
Pay Per Click ROI Report
PPC Click Through Rates
Click Fraud
The Pay Per Click Reality
Studies show that users prefer organic search engine listings optimized by a professional website promotion and custom website design company like Dynamic Digital Advertising (DDA) than Pay Per Click (PPC) search engine listings.
Pay Per Click Visits
Research shows that a significantly lower number of search engine users
click on PPC sites than organic sites:
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An eye tracking study showed that
50 percent of users begin their search by scanning the top organic
results1. |
| • |
4 out of 5 search engine users
report they never click on PPC results2. |
| • |
70% report they visit organic sites
daily3. |
Relevancy
Because Pay Per Click advertisers pay for the position their sites appear
on a search results page, search engine users have begun to recognize
that their content is not necessarily relevant:
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72.3% of search engine users feel
Google’s organic listings are more relevant than their paid
results4. |
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29 percent of search engine users
report being "annoyed" by PPC ads5. |
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The overall conversion rate of
paid advertising sites is 3 times less than that of unpaid sites6. |
The Cost of PPC Advertising
Pay Per Click advertising has grown into a billion dollar industry and
costs continue to increase:
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$4.7 billion was spent on Pay Per
Click marketing campaigns in 2005, 81% of the total $5.75 billion
spent on search engine marketing7. |
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Keywords costs increase in price
at least 20% a year. |
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One survey revealed that 57% of
respondents reported they felt the keywords and keyword phrases
they wanted were "too expensive" and 51 percent revealed
they fear they pay too much8. |
Conclusion
Pay Per Click can seem like the perfect advertising format for smaller
companies because the offer nominal initial cost and the ability to
control spending. The truth is organic search listings are generating
more traffic and with better results than Pay Per Click listings. That
is why it is essential for an advertiser to invest in organic search
engine optimization for their website, developed by a professional search
engine marketing and custom website design company like DDA.
1 Enquiro 2005
2 The iProspect Search Engine User Behavior Study, April
2006
3 Are Corporate Websites Optimized for SEO? By Paul
Bruemmer, 2005
4 iProspect, Survey Sampling International, WebSurveyor,
and Strategem Research, April 2004
5 eMarketer
6 SEMPO 2006
7 SEMPO “The State of Search Engine Marketing 2005”
8 JupiterMedia 2003
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