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Keyword Research Keywords are basically search terms—words or phrases Internet users enter at the search engines when looking for particular information, products or services. The goal of keyword research is to identify what search terms have the potential to drive the most qualified targeted customers to your website. At Dynamic Digital Advertising, we do it every day, and we do it very well. DDA's keyword research starts with a careful compilation of words and phrases that would be used to describe your company, your industry, and the products or services your company provides. Then, we analyze each potential keyword to determine its:
All these factors must be considered together. A particular keyword may have a high search frequency rate, but if it is very common word in your industry and there are a lot of websites from your industry competing for that term, that keyword may not be a good keyword for your company website to target. Likewise, if a keyword has a very strong relevancy to your offerings, but a very low search frequency rating, it won't be able to drive much traffic to your website. By researching and analyzing the best search terms
for your company, DDA can develop keyword rich content that gives your
website higher search engine rankings, better visibility, and maximum
potential for new Internet business development.
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