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Search
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| The Pay Per Click Alternative |
Pay Per Click Search |
Pay Per Click Alternative Growth of Search Engine Marketing PPC
Search Engine Marketing Growth of Search Engine Marketing Last year advertisers spent $5.75 billion on search engine marketing (SEM), a 44% increase over the previous year1. SEM is an online advertising strategy that aims to make your company’s website position higher within the search results of the major search engines so that more targeted visitors visit your website. SEM services such as Pay Per Click search engine advertising or organic SEO have become major categories in online advertising spending in the past five years. Pay Per Click programs account for $4.70 billion, 81% of the $5.75 spent on SEM last year even though more companies use organic search engine optimization2. The same report estimates that this year the spending on SEM will reach $7.19 billion and by 2010 we can expect spending to reach at least $11 billion. Currently, 91% of Internet users report conducting searches daily,3 making search engines the predominant way to generate traffic to your website. Research shows that 85% of all visits to websites originate at the major search engines and that if your company’s website does not have a page appearing in the top 10 search engine result positions, the likelihood that they will visit your website decreases dramatically. In fact, 62% of search engine users click on results within the first page, 90% of users click on results within the first three pages and 36% of search engine users believe that the companies with websites listed at the top are the best destination websites for the keyword or keyword phrase they are searching4. Search engine marketing is the preferred way to position your website within this crucial search point. Internet advertising spending is up over 72% since 2000 and is expected to increase another 13% this year5. Advertisers are recognizing the importance of advertising online and SEM services are the first step to making their online advertising as efficient as possible. Companies everywhere are realizing that without a professional website design company specializing in SEM services like Dynamic Digital Advertising (DDA), their website will not appear in the top search results and will not generate the traffic they need. At Dynamic Digital Advertising, a custom website design company servicing Philadelphia, New Jersey, New York, California and across the U.S., we are experts in the search engine marketing services your company needs to rise to the top. 1SEMPO “The State of Search Engine Marketing 2005” |
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