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Who's Who in Search Engine Marketing
Google
Google Adwords
Yahoo
Yahoo Overture
MSN
MSN Adcenter
Other Search Engines
Industrial Directories
Who's Who in Search Engine Marketing?
Search Engine Marketing is a growing industry, claiming $5.75 billion dollars, a 44% year-to-year increase, over online advertising dollars spent last year1. With the help of a professional website development company like Dynamic Digital Advertising (DDA) your online marketing strategy could result in top search engine result listings among major search engines like Google, Yahoo! or MSN.
The Top 10 Search Engines
In a study released in November 2005, Google comes in first on the search
engine top 10 claiming 46% of U.S. based searches2. Yahoo!Search
comes in second with 23% and MSN Search comes in third with 11%. The
remaining 20% is split between the second tier of search engines: AltaVista,
AOL NetFind, Ask, Fast (otherwise known as alltheweb), Gigablast, Netscape
Search, Snap.com, WISEnut and industrial search engines and directories.
Pay Per Click Search Engines
There are many search engines who offer Pay Per Click programs but the
two largest Pay Per Click search engines are Yahoo! and Google. Google's
Adwords program specializes in PPC marketing on Google and is the largest
and most frequently used because it is considered by some to be the
most effective. Yahoo!'s Overture is also very popular, providing PPC
advertising in text ad boxes on the right side of the page as well as
PPC ads at the top of each page. However, the cost of PPC marketing
on one of these major search engines many times exceeds the profit.
There are other PPC search engines that are smaller than Yahoo!'s Overture
or Google's Adwords and provide lower cost per click but do not generate
as much traffic.
SEM Firms
There are many search engine marketing (SEM) firms who specialize in
optimizing your site through both PPC advertising and organic search
engine optimization. Started in 1996, iProspect is marketed as the original
search engine marketing firm (DDA has also been offering SEM services
since 1996) and specializes in natural search engine optimization as
well as pay per click advertising management. Other SEM firms like Fathom
SEO, who also provide both SEO and PPC marketing services, can develop
a search engine marketing strategy that can boost an advertisers online
presence.
Professional Website Development for Organic
Search Engine Optimization
A professional search engine marketing and website development company,
like Dynamic Digital Advertising, can help an advertiser learn how to
improve their site so that it appears in a higher position on the major
search engines. Considering that 4 out of 5 search engine users report
that they won't even click on a site that they know is sponsored3, organic
SEO is essential in achieving higher positions within the major search
engines.
1SEMPO “The State of Search Engine
Marketing 2005”
2 Nielsen//NetRatings
3The iProspect Search Engine User Behavior Study, April 2006
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