992 Samples
International Chemical Company


Developed: 2012
Description: DDA established its working relationship with International Chemical Company (ICC) back in 2004 with a custom brochure design. Four years later DDA built ICC’s website. In 2011, ICC came back to DDA once again, this time to create a new video with animation to introduce the company and briefly present its capabilities. Aiming to appeal to trade show attendees and those that might visit their site online, this three-minute video utilized a number of historical photographs to demonstrate the company’s long history of service excellence and success in the field as a continually-held family business. Warm sepia tones helped establish the rich history of the company, while the ICC horse logo was animated and used as the central motif, illustrating ICC’s continual drive towards the future. DDA’s professional copywriters wrote the scripts for the video, which help to emphasize the breadth of service supports that ICC offers in addition to its broad line of industrial chemical supplies. Custom 3D animations were designed to graphically portray the basic mechanisms of action of ICC’s products, and DDA provided professional voice-over talent for both the English and Spanish versions of the video. DDA then integrated the video onto the ICC website so that all first time visitors would see this colorful corporate introduction. DDA also created digital files of the video for use on the USB drives that ICC was producing for an upcoming trade show, including an interactive environment that added hyperlinks to the ICC website and e-mail contact at the end of the video. The video is proving to be an engaging introduction to ICC and its services, and is sure to spark interest in the company for years to come.