992 Samples
National Association of Pediatric Nurse Practitioners (NAPNAP)

Developed: 2012
Description: DDA Medical was asked to provide its advanced videography services for the third time for the National Association of Pediatric Nurse Practitioners (NAPNAP) in 2012. Once again DDA Medical would produce a series of videos, with this particular collection aiming to provide parents and children more information about the management and treatment of ADHD. DDA Medical refined client-provided drafts into finished scripts for the video, while also providing the on-screen talent needed to portray the two parents and one adolescent featured in the videos. All were shot in front of a green screen at DDA’s studios, with DDA’s 3D specialists modeling a new office environment backdrop to compliment the unique look and feel of these videos. DDA Medical’s graphic designers used a color palette focused on mellow blues and greys in their design of the video interface, eliciting a feeling of calm concentration which ADHD sufferers’ desire to obtain through treatment. Users are asked to take a short survey about their experience of dealing with ADHD, and are treated to instant poll results broken down by age and gender upon completion. The videos were finished just in time for ADHD Awareness Week, and will surely help NAPNAP in its on-going efforts to educate parents, families, and pediatric nurse practitioners alike.
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