|Description:||This innovative synchronized media video player was created by DDA Medical for NAPNAP in 2012 to encourage healthcare providers to promote vaccination programs with their patients. DDA shot four videos in front of green screen for the project, with each video receiving one of two custom DDA-designed 3D environments, including an office and an exam room. Professional copywriters at DDA Medical worked with NAPNAP to produce finished scripts for each video, while also casting all the on-screen talent needed for the videos featuring dialog.|
Additional content, including texts, visuals, and hyperlinks, were provided via PowerPoint slides which were synchronized to the videos and timed to correspond to precise points within the scripts. Interactive video question-and-answer segments testing viewers’ retention of the materials discussed follow the first two videos, and NAPNAP utilizes a custom database to view reporting and analysis of these responses. DDA developed a custom graphic design that allowed the synchronized media player to be incorporated seamlessly into NAPNAP’s existing website, while the navigational framework made operation of the player immediately graspable. By building this powerful synchronized media player, NAPNAP has once again furthered its goals to educate clinicians, while also raising its own public profile.