| Description: | ICC came to DDA in early 2013 looking for a complete redesign and redevelopment of their website. The goal was to have a robust search engine marketing platform with a rich, eye-catching design and superior navigability optimized particularly for tablet users, a key component of their target audience of industrial manufacturers. DDA conducted keyword research and developed an extensive content development plan which ICC then used to generate keyword-rich content that would attract potential customers with the industry-relevant terms that users actually used to find manufacturing chemicals suppliers and information destination points on major search engines. The designs featured a rich palette of flowing colors that were evocative of the rainbow refractions of light featured in the central home page image of glass decanters that symbolize ICC's chemical expertise. DDA also built a variety of forms to help facilitate ICC's communications with new and existing customers. The newly redesigned website proved to be quite popular as the central feature of their trade show presentation and, as the website's URL had already been previously established, quickly began ranking on the top page of search engines for scores of important industry insider terms.
Click to visit website: http://www.e-icc.com. |
